Why UnityB2B

Our team was inspired to build UnityB2B after experiencing the difficulties that large corporations and small businesses have when attempting to work together. UnityB2B automates the tasks and workflows that prevent fluid engagement between buyers and sellers. The software also identifies the most significant opportunities for economic impact and allows buyers to evaluate future purchases and RFPs holistically, instead of trying to look in the rear view mirror a year later.



Leadership Team


Reinier Moquete


Reinier Moquete is Founder & CEO of UnityB2B, a division of Advoqt Technology Group — Advoqt builds custom software, security, and automation solutions that leverage machine learning and artificial intelligence to improve business outcomes.

Reinier’s journey from an at-risk inner-city youth to a successful technology executive drive him to “pay-it forward” so he has integrated that passion into ventures such as CyberWarrior Academy (a Cybersecurity workforce development and training institute focused on people of color, women, and veterans), Diversity IT Network (a leadership development program for multicultural IT professionals), Latino STEM Alliance (a non-profit that teaches over 700 kids a week how to build robots), and the Latino Legacy Fund at The Boston Foundation (the first permanent endowment for Latino serving organizations in Massachusetts), among other volunteer activities, mentorship, and speaking engagements.


Dr. Fred McKinney

Supplier Diversity Advisor

In April 2015, Fred became the Managing Director of Minority Business Programs at the Tuck School of Business.  His work at Tuck builds on his earlier career as an academic economist, an entrepreneur, and a not-for-profit leader in the minority business space.  Dr. McKinney has won numerous awards and recognitions over his career for his work and dedication to minority business development.  In 2017, the U.S. Department of Commerce’s Minority Business Development Agency presented Dr. McKinney with the Ronald H. Brown Leadership Award.

Dr. McKinney has also served on numerous for-profit and not-for profit boards in leadership positions.  This list includes Gateway Community College Foundation, Yale New Haven Health Care’s Bridgeport Hospital, The American Automobile Association of Connecticut, Habitat for Humanity, The Community’s Bank, The Federal Reserve Bank of Boston’s Community Advisory Committee. 

Dr. McKinney lives in Trumbull, CT with his wife Ivy. 


Philip Jordan, J.D.

Economic Impact Advisor

Philip Jordan is the Executive Director of the Economic Advancement Research Institute and the Vice President of BW Research Partnership. Jordan has authored numerous reports, including national energy employment studies, regional diversity and inclusion assessments, and comprehensive reports on industry clusters from healthcare to technology. Jordan is currently an Associate Fellow at the Ash Center at Harvard University where he focuses on the future of work. He previously served the director of the San Diego and Imperial Region Center of Excellence where he provided training and skill gap analysis to the nine community colleges in his region. His research focused primarily on healthcare, information and communications technologies, and green industries.  He received his Bachelor of Arts in Psychology from the University of Connecticut and his J.D. and Certificate in Environmental and Land Law from Boston College Law School. Mr. Jordan lives in Massachusetts and has offices in Wrentham, MA and Carlsbad, CA.